grief, Resources, Unemployment

A Review: Social Media Explained by Mark W. Schaefer

Michele Kearns

I entered a contest through an email for a chance to win a copy of “Social Media Explained, Untangling the World’s Most Misunderstood Business Trend.”  Well I won, which means there is a little piece of hell freezing over because I don’t normally win contests.

I agreed to let Mark know what I thought of the book. After reading it, I got this post 3/4 done when life got in the way. I am sorry Mark for not finishing this sooner.

So without further adieu, here is my opinion of Mark Schaefer’s book.

“Social Media Explained”

Suffering from grief deciding if you should use Social Media?

Suffering from grief because of a social media plan gone bonkers?

Then Mark W. Schaefer’s book “Social Media Explained, Untangling the World’s Most Misunderstood Business Trend” is for you. 

At 133 pages, this book is a quick easy read and packed full of valuable information.

The book is divided into 3 sections:

  • The Five Most Important Things You Need to Know about Social Media Marketing.
  • The Five Most Difficult Questions You’ll Face.
  • A Social Media Primer.

In these three sections you will find everything you need to know about social media presented in a clear and concise manner. Schaefer covers why you should use social media, content being a revolution, the dreaded “Should and/or how do we measure social media?”, how to handle negative comments, and where to start with social media.

He also tells you what makes a good Community Manager, because larger companies will need this person.

I was so blown away by what I was learning that I emailed the owner of the marketing company I do freelance work for and told her to get this book since she trains her clients on social media.

The information in this book applies to large and small businesses and can be adapted to job search as well.  After all a job seeker is a business of one trying to sell his or her skills to a new client (employer).

Not only does Mark explain social media but he includes a story about how a business client used this information to reignite a stagnant relationship with a business client.

Whether you are a small, medium or large company, get this book before you dive into social media.  If you are already social, this book will help you improve your game.

Thanks Mark for writing a book about social media that anyone can understand and for selecting me a recipient of a copy.

For more information check out Mark’s other books “The Tao of Twitter” and “Return On Influence” and for my fellow bloggers “Born to Blog: Building Your Blog for Personal and Business Success One Post At A Time.”